Blossom

The Verdict

Clean Blossom is a fragrance that does exactly what its brand name promises: it smells clean, fresh, and uncomplicated. Released in 2016, this white floral composition created by perfumer Claude Dir captures the feeling of heavy floral blossoms on a warm morning, when plants are still damp with dew and the day is just beginning. The community appreciates its honest, natural beauty while lamenting the one flaw that prevents it from being an easy recommendation: it simply does not last.

Reviewers consistently praise Blossom's scent profile as a perfect everyday light floral that avoids the soapiness that plagues many clean fragrances. The lilac, freesia, and neroli opening is described as genuinely lovely, and the overall effect is of a fragrance that enhances your natural skin scent rather than masking it. This your-skin-but-better quality has earned it fans among those who prefer understated fragrance.

However, the longevity complaints are universal and significant. Virtually every review mentions the fragrance disappearing far too quickly, transforming what could be a daily staple into a frequent source of frustration.

What It Smells Like

Blossom opens with a burst of lilac, Tunisian neroli, and yellow freesia that creates an immediately fresh, floral impression. Reviewers note the lilac and freesia as the most prominent notes, with the neroli adding a citrusy brightness that prevents the florals from feeling heavy. The opening has been described as a heavy floral burst, but heavy here refers to richness rather than weight; the flowers feel lush and full but not oppressive.

The heart develops into a white floral bouquet of orange blossom, magnolia, lily, and carnation. These florals layer together to create what one beauty blogger described as the scent of heavy white floral blossoms on a hot summer day, with a definite dewiness that keeps everything feeling fresh and alive. The orange blossom is particularly notable for adding a honey-like sweetness.

The base brings musk, cottonwood, and sandalwood, which create a soft, skin-like foundation. The white musk becomes prominent in the drydown, which some reviewers find pleasant and others identify as a deal breaker that shifts the fragrance from natural floral to synthetic musk.

When to Wear It

Blossom is designed for everyday wear, and its undemanding character makes it appropriate for virtually any daytime situation. The office, casual outings, errands, brunch dates, and weekend activities all provide suitable contexts. Its fresh, inoffensive nature means it will never be too much for any environment.

Spring and summer are the ideal seasons, when the dewy floral character can harmonize with warm weather and blooming gardens. One reviewer noted anticipating wearing it year-round as a summery pick-me-up during dark winter months, suggesting it can serve as a mood-lifting seasonal reminder during colder periods.

Longevity & Projection

This is where Blossom struggles, and the community is nearly unanimous. Longevity is described as the primary downside of this fragrance, with estimates ranging from barely noticeable after a couple of hours to somewhat better at four to six hours depending on skin chemistry. Projection is similarly weak, sitting very close to the skin and creating a personal scent bubble rather than projecting outward.

The weak performance is somewhat expected given the Clean brand's emphasis on lightness and naturalness, but it still disappoints those who wish they could enjoy the pleasant opening for longer than a brief window.

The Community Says

Fragrantica reviewers praise Blossom as a perfect everyday light floral that is not too soapy, with freshness coming from real flowers rather than synthetic clean accords. The lilac, freesia, neroli, and lily are identified as the notes that stand out most clearly. The overall character is described as a your-skin-but-better fragrance, which represents high praise for those who value naturalness.

The longevity criticism is the dominant negative theme. Reviewers who love the scent express frustration that it cannot deliver what they consider a basic requirement: lasting long enough to enjoy throughout a day. The white musk in the base also draws mixed reactions, with some finding it a pleasant skin scent and others calling it a deal breaker.

Who Should Buy This

Clean Blossom is well-suited for fragrance beginners, office workers seeking an inoffensive daily scent, and anyone who values natural-smelling florals over synthetic complexity. Its affordable price point relative to niche and designer alternatives makes it an accessible entry into white floral fragrances. Those who enjoy layering fragrances may find Blossom an excellent base layer.

Anyone who prioritizes longevity and projection should look elsewhere. If a fragrance disappearing within a few hours is a deal breaker, Blossom will frustrate rather than satisfy. Those seeking a distinctive, statement-making floral will find Blossom too subtle to make an impression.

The Bottom Line

Clean Blossom is a genuinely lovely white floral that captures the dewy freshness of spring blossoms at an accessible price, but its consistently poor longevity prevents it from fulfilling its potential as an everyday staple.