By

The Verdict

Dolce and Gabbana By, launched in 1997, occupies a peculiar place in fragrance history: nearly universally praised by those who have experienced it, yet discontinued and largely forgotten by the mainstream market. The fragrance community is emphatic in its admiration, with many declaring it one of the best men's colognes ever produced. Some enthusiasts go so far as to say it makes Dolce and Gabbana's subsequent offerings, including The One, smell pedestrian by comparison.

The discontinuation has transformed By into a collector's item, with sealed vintage bottles now commanding prices upward of $500 to $625, a remarkable premium over its original retail price of around $80. This secondary market demand speaks volumes about the fragrance's lasting impact on those who wore it.

What It Smells Like

The opening strikes with a bold blast of nutmeg and pepper, creating a piquant, spicy introduction that is immediately distinctive. There is a gorgeous, unique nutty quality from the nutmeg that sets this fragrance apart from countless other spicy masculines. The initial alcohol blast settles quickly, revealing the spice in all its textured glory.

As the top notes calm, lavender and artemisia emerge in the heart, introducing an aromatic, herbal dimension that bridges the spicy opening to the rich base. The true magic lies in the drydown, where sandalwood, tobacco, leather, amber, and guaiac wood combine into a creamy, smooth smokiness that is excellently executed. The sandalwood note dominates, delivering an exotic warmth when blended with the lingering spice.

When to Wear It

By is best suited for cooler weather and evening occasions where its warm, spicy, oriental character can shine. It works beautifully for formal events, sophisticated dinners, and date nights where a confident, mature masculine presence is desired. The strong opening benefits from a few minutes to settle before entering close social situations.

While some reviewers find it versatile enough for moderate daytime wear, its strength and mature character make it most appropriate for after-dark occasions when its warmth and depth can be fully appreciated.

Longevity & Projection

Performance is one of By's strongest attributes. Reviewers consistently report excellent projection for six to eight hours, with the fragrance remaining detectable for even longer. The initial projection is quite strong, so moderate application is recommended. The scent evolves beautifully throughout its lifespan, with the rich sandalwood-tobacco base providing a long, satisfying tail.

The Community Says

The fragrance community mourns this discontinuation more vocally than most. Reviewers describe it as smelling very high quality, powerful, sensual, and captivating. The sentiment that Dolce and Gabbana needs to bring this back is repeated across multiple forums. Several community members have expressed frustration at the brand's decision, especially when comparing By's craftsmanship to the house's more recent, commercially driven releases.

Who Should Buy This

By appeals to collectors and vintage fragrance enthusiasts willing to invest in a genuinely exceptional scent. Men who appreciate old-school orientals with modern refinement and who find current designer offerings lacking in character will understand why this fragrance inspires such devotion. However, the steep secondary market pricing means this is realistically only for serious collectors or those fortunate enough to find forgotten stock.

The Bottom Line

Dolce and Gabbana By stands as a testament to what designer fragrance can achieve when ambition meets execution. Its spicy nutmeg opening and luxurious sandalwood-tobacco base create a composition that transcends its era, and its cult following among collectors confirms that some fragrances are discontinued long before their time.