Creed

Operating from Paris, Creed holds the distinction of being the sole privately owned luxury fragrance dynasty in the world. The house traces its origins to 1760 and has been handed down through successive generations from father to son, catering to royalty and discerning clients for over 250 years. Olivier Creed, the sixth generation to lead the family enterprise, has been responsible for crafting many of the house's most beloved compositions. His son Erwin, representing the seventh generation, has already begun contributing to Creed's ongoing creative legacy.