Initio Parfums Prives

Since its founding in 2015, the French fragrance label Initio Parfums Privés has positioned itself at the forefront of functional perfumery, exploring how scent can actively influence mood and behavior. The house merges traditional olfactory wisdom with contemporary scientific research to develop compositions that are both deeply sensorial and purposefully designed. Each creation aims to function as a concentrated emotional catalyst, utilizing advanced aromatic molecules selected for their ability to engage the brain and heighten feelings of confidence, well-being, and attraction.