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William Penhaligon founded this distinguished British perfumery in 1870, growing it from origins as a barbershop. The house's debut fragrance, Hammam Bouquet, arrived in 1872, taking its inspiration from the sulfurous vapors of the Turkish baths situated next door. The brand's enduring bestseller, Blenheim Bouquet, was commissioned in 1902 by the Duke of Marlborough at Blenheim Palace. Departing boldly from the floral conventions of the period, it charmed with a lively blend of citrus, spices, and woods.